- Gender
- Date of birth
- Country, state, or zipcode
- Ethnicity
- Education level
- Employment status, Job Title/Industry/Type of Work
- Marital status
- Children (ages and whether permitted to contact through parents)
- Income
- Residence type
- Vehicle type
- Religion
- Interests
- Illnesses suffered by member or others in household
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- Nationality: 96% United States, 3% Canada, 1% UK
- Gender: 69% Female, 31% Male
- Marital Status: 63% Married, 20% Single/Never Married, 12% Divorced, 5% Widowed
- 64% have children
ESOMAR questionnaire answers available upon request
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